We, LearnXperience as a platform will provide you the opportunity to work on a digital marketing live project for 3 months. We ensure that you LEARN THE EXPERIENCE of your 10+ years experienced mentors which is our motto.
BENEFITS OF LEARNING FROM THE EXPERIENCE OF YOUR MENTORS
Get tips and tricks to speed up your work.
Your Mentors will share mistakes they had done at the start of their career and how they rectified it so you won't do those mistakes, ultimately helping you execute your digital marketing activities quickly and effectively.
They being into the industry for such a long time, have mastered the art of communicating effectively with their clients/stakeholders, understanding the exact requirement and delivering it productively. This will be definitely be an added advantage helping you master it.
WHAT WILL YOU PRACTICALLY IMPLEMENT?
SOCIAL MEDIA MARKETING
Social Media Marketing is the face of the company in terms of interacting directly with their customers. So to build good brand awareness and generate leads over social channels such as Facebook and Instagram requires effective communication with the audience.
At LX, you will be handling:
- Content strategy for social posts
- Creating & managing social media calendar
- Scheduling social posts
- Managing social channel analytics
We will guide you step-by-step in implementing these social media strategies.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is long-term game. It is an ongoing process which requires time and effort to be top ranked in search engines based on user searches. The SEO activities that you will be guided for:-
- Keyword Research & Competitive Analysis
- On Page Optimization
- Off Page Optimization
- SEO tools such as Google Keyword planner, SEMRush, ahref and UberSuggest
- Google Analytics & Reporting
PAY-PER-CLICK (PPC) ADS
PPC an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Become a master in running PPC campaigns through Facebook and Google Ads. You will be:
- Understanding campaign goals
- Understanding & strategizing ad budgets
- Creating ads based on target audience
- A/B testing of ads
You will be guided on how to implement each of these strategies with the help of our industry-expert mentor.
Learn email marketing strategies with the best in the industry mentors. The email activities that you will learn:-
- Email best practices
- Write best subject lines for best email open rate
- Measuring Open rates, CTR, conversion and bounce rates.
- A/B split testing
- Email Analytics
It's very important for a digital marketer to be a multi-tasker. Understanding a design tool gives you an extra edge while working in an organisation or doing your own freelancing business because there will be times when designers may not be available and you have to create something really quick and effective.
HIGHLIGHTS OF THE LIVE PROJECT
Really want to share my feeling about LearnXperience. I never thought that digital marketing will be such an interesting and creative learning experience for me because I started my career as an internet marketer and did tele-calling, email marketing, SEO but was not satisfied with my work.
So after having a gap of 7 years, I wanted to restart my career as a digital marketing person in a new way. That's when I came across LearnXperience which gave hope and goal to restart my career again. Greatful to the team of LearnXperience for giving me exposure to such a wonderful training which has boosted my confident and self-esteem.
Switching from a BPO industry into digital marketing in a span of 2 months is an amazing journey that I am experiencing. After completing my digital marketing certification, I was not sure how to get practical exposure and upgrade my knowledge. That's the time LearnXperience came across me as a guide. The mentor has vast experience and really I am learning the experience of the mentor with tips and tricks to become a successful digital marketer.