Learning #3

Oxytocin is a chemical that increases our feelings of TRUST & EMPATHY. It motivates CO-OPERATION with others by enhancing our EMPATHY and our ability to experience the emotions of other people.

Learning #2

What is the CORE MESSAGE of your brand?
CORE MESSAGE is not a statement, it's not a story, not a tagline, not a paragraph/body copy.

Then what is a core message?
Core Message is what you want your audience to understand about your brand.

Your core message communicates:
1) WHO YOUR BRAND IS
2) WHAT IT BELIEVES
3) WHERE IT'S GOING
4) WHAT IT'S COMMITTED TO
5) WHAT IT'S VALUES ARE
6) HOW IT'S DIFFERENT
7) THE VALUE IT OFFERS
8) THOUGHTS + IDEAS
9) BEHAVIOURS
10) OPINIONS

Learning #1

Storytelling is an important aspect of your strategy. A strong story builds a human connection between your brand and the audience. A book, 'The Storytelling Animal' written by Jonathan. There is a quote in it which says, "We are, species, addicted to story. Even when the body goes to sleep, the mind, stays up all night, telling, itself stories."

Remember storytelling is not about your company history, or how you started. It's the story of the audience, their pain points, their challenges and how we as a brand can fit and help solve their pain points.

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